The 4 male archetypes
Which man are you?
King. Warrior. Magician. Lover. Every man leads with one and hides from another. Find yours in 3 minutes.

Light and shadow
Four archetypes.
One leads. One hides.
Every man carries all four. Each has a full form, and a shadow that shows up when it's too strong or too weak. Based on Moore & Gillette's King, Warrior, Magician, Lover.
- IKingHe builds the kingdom and lifts the people in it.Shadow · The Tyrant / The Weakling
- IIWarriorHe does the hard thing because it's right.Shadow · The Sadist / The Coward
- IIIMagicianHe sees what others miss and turns it into power.Shadow · The Manipulator / The Denier
- IVLoverHe feels life fully and makes others feel alive.Shadow · The Addict / The Numb
What you get
Not a label.
A plan.
- 01
Your archetype mix
Which of the four you lead with, and how much of each you carry.
- 02
Your shadow
Where your strength turns on you, and how to pull it back.
- 03
Your 7-day protocol
Daily actions for your archetype and the area of life you care about most.
Your archetype
ExampleThe Warrior
The Tactician
- Warrior38%
- Magician27%
- King21%
- Lover14%
Shadow to watch: The Coward
Day 1: Have the conversation you've been avoiding.
The shadow
Every archetype has a dark side. Most men live in it without knowing.
Tyrant · Weakling · Sadist · Coward · Manipulator · Denier · Addict · Numb
Find your shadow
3 minutes
Find out which man you are.
Find your archetypeA self-reflection framework based on Jungian archetypes, not a clinical or psychological assessment.